Serena has over twenty-five years of experience advising innovative early-stage, mid-size companies and non-profits in the areas of strategic business development and ESG (Social Impact) market positioning; particularly, in the industries of commercial real estate; sustainable architectural design; media + digital commerce; academia and the arts. Serena’s mission is to establish ‘impact’ investment partnerships that specifically aim to strengthen communities across the globe. Serena’s motto is ‘doing good for humanity and the earth.’

Today, Serena is CEO of Overhoff & Partners an independent sponsor that aims to ‘reduce global carbon emissions and increase quality of life by advising global companies and technologies that improve the health of our planet and its inhabitants.’

Prior, Serena led her boutique advisory firm of Serena Overhoff & Partners for over ten years where she executed successful capital growth campaigns spanning the private and public sectors across the U.S. To expand her portfolio, she formed strategic partnerships by serving as President, Northwestern Capital Partners, a boutique investment bank specializing in mobility and smart cities and, she served as an investor relations advisor to Capital Hall Partners, a real estate investment and commercial development firm. Prior to her own firm, she spent several years leading business development for Indigo Global Investors, the USC Marshall School of Business and Leventhal School of Accounting, the USC Alumni Association, the Orange County Museum of Art, the Segerstrom Center for the Arts, Kure It Cancer Research, Excite @ Home and the Hyatt Regency Los Angeles.

Serena has over twenty-five years of experience advising innovative early-stage, mid-size companies and non-profits in the areas of strategic business development and ESG (Social Impact) market positioning; particularly, in the industries of commercial real estate; sustainable architectural design; media + digital commerce; academia and the arts. Serena’s mission is to establish ‘impact’ investment partnerships that specifically aim to strengthen communities across the globe. Serena’s motto is ‘doing good for humanity and the earth.’ Today, Serena is CEO of Overhoff & Partners an independent sponsor that aims to ‘reduce global carbon emissions and increase quality of life by advising global companies and technologies that improve the health of our planet and its inhabitants.’ Prior, Serena led her boutique advisory firm of Serena Overhoff & Partners for over ten years where she executed successful capital growth campaigns spanning the private and public sectors across the U.S. To expand her portfolio, she formed strategic partnerships by serving as President, Northwestern Capital Partners, a boutique investment bank specializing in mobility and smart cities and, she served as an investor relations advisor to Capital Hall Partners, a real estate investment and commercial development firm. Prior to her own firm, she spent several years leading business development for Indigo Global Investors, the USC Marshall School of Business and Leventhal School of Accounting, the USC Alumni Association, the Orange County Museum of Art, the Segerstrom Center for the Arts, Kure It Cancer Research, Excite @ Home and the Hyatt Regency Los Angeles. Serena received her B.A. from the University of Southern California (USC) Annenberg School for Communications and earned a Certificate of Professional Studies from the University of Oxford, England. She is President of The Jacques Overhoff Foundation, advisor to Tack & Gybe, a privately owned global strategic business development advisory firm, immediate Past President of the USC Trojan League of LA and, member of the US Green Building Council – CA Formerly from Marin County, a resident of Orange County, she now resides in Ojai, CA where her love for the arts, culture and sustainable building intersects.

Serena received her B.A. from the University of Southern California (USC) Annenberg School for Communications and earned a Certificate of Professional Studies from the University of Oxford, England. She is President of The Jacques Overhoff Foundation, advisor to Tack & Gybe, a privately owned global strategic business development advisory firm, immediate Past President of the USC Trojan League of LA and, member of the US Green Building Council – CA

Serena received her B.A. from the University of Southern California (USC) Annenberg School for Communications and earned a Certificate of Professional Studies from the University of Oxford, England. She is President of The Jacques Overhoff Foundation, advisor to Tack & Gybe, a privately owned global strategic business development advisory firm, immediate Past President of the USC Trojan League of LA and, member of the US Green Building Council – CA

Formerly from Marin County, a resident of Orange County, she now resides in Ojai, CA where her love for the arts, culture and sustainable building intersects.