Brand Vision.
What We Do.
It’s the Heartbeat of a Brand. It’s the True Essence. It’s a Vision. It’s A Promise... It tells the story of your company and creates a roadmap for the future.
It’s What Makes Us Different. How We Stand Out.
It’s designed to evoke emotion and to say “Take Me There.” It’s all about your thoughts and feelings. Your experiences. Your memories. It’s Authentic. It’s New. It’s a Connection. It’s Inspired Thinking.
Ideation
Determine what the Company and Brand stand for today, and where it can be tomorrow. Group ideation workshops with Company Management, Leadership Team, Customers, and Consumer Engagement. Purpose – Gain insight to the company and brand, determine opportunities for expansion, develop new brand positioning. Activities – Gather key words and phrases describing Industry, Competition, Customers, Competitive Advantages, and Opportunities to extend the Company and Brand.
Essence
Understanding the DNA makeup of how consumers think and feel about your Company and Brand. Includes Brand Attributes and Features, Functional Benefits, Emotional Benefits, Customer Values, Brand Personality and Character, and the Brand Pulse which is The Heart and Soul of your Company and Brand.
Pillars
Develop brand pillars that define, support and guide the Company and Brand. These pillars will showcase key areas of focus for existing and new programs. Includes Ability to reach different target audiences, Defines usage occasions, Broadens category, Creates base of customers, Provides relevancy for management, affiliates, and agencies, Ability to create marketing programs around key Brand Platforms, and Ensures consistency to the Company Brand Positioning.
Vision
Ensures unified marketing and positioning for entire Company and Brand, creates a Clear Position in marketplace, establishes How the Company and Brand is defined. The Brand Positioning must be Ownable which is Not generic to category and Unique to the brand, Sustainable which Can’t be taken away and is Long lasting, Leverageable which is Important and relevant to target, and Extendable which Appeals to both established and untapped markets.