Jacob is a seasoned brand strategist and global business development leader at the intersection of innovation, storytelling, partnership growth, and creative direction. With a career spanning international markets and category-defining companies, Jacob brings a rare blend of experience that is fueled by an entrepreneurial mindset and a deep instinct for unlocking new revenue opportunities and customer channels.

Before leading transformative brand initiatives at Partnership Brand Management, Jacob held high-impact roles in global negotiations, strategic partnerships, and customer relationships, namely at Air New Zealand and American Airlines. These positions honed his ability to drive international alignment and execute deals that shape industries and brands’ next chapters.

At Partnership Brand Management, Jacob’s influence is foundational. His leadership has catalyzed partnership expansion and brand evolution for notable clients such as Chappellet Vineyard, St. Francis Winery & Vineyards, Viking River Cruises, 20th Century Fox, Pieology, and Menchie’s Frozen Yogurt. He seamlessly bridges the analytical with the creative — guiding companies toward bold new narratives while architecting business growth strategies with precision and purpose.

A proud “Double Trojan,” Jacob holds degrees from both the USC Marshall School of Business and the USC Annenberg School for Communication and Journalism (at the Master’s Level) — a dual foundation that reflects his unique balance of business acumen and storytelling prowess.

Jacob’s approach is simple but profound: connect with the new — new audiences, new ideas, and new opportunities to elevate brands into movements, shape their communities, and unearth their personalities.