Key marketing programs included pairing the Sony Wonder “Arthur” brand with the Nestle “Juicy Juice” brand featuring “Arthur” packaging images and Sony Wonder coupon and branded messages on-pack of Juicy Juice packages; also includes separate “Juicy Juice” coupon on-pack Sony Wonder “Arthur” packages, and national FSI.;Joint merchandising and distribution program with the Sony Wonder “Easter” brand and the Nestle “Nesquik” brand.