Gregory Pollack, Founder & Managing Director, Partnership Brand Management Gregory Pollack is a trailblazer in the realm of strategic brand partnerships, having recognized early on that the future of brand growth would be forged through powerful, purposeful collaborations. As the Founder & CEO of Partnership Brand Management, Gregory launched the firm over two decades ago to address a market gap… enabling brands to accelerate growth, capture new audiences, and redefine their value through strategic alliances and storytelling-driven marketing. Since then, Gregory has become a driving force behind impactful brand initiatives across industries, guiding global enterprises and luxury niche brands through brand reinvention, channel expansion, and transformative partnerships. His client roster includes industry icons such as Twentieth Century Fox, Viking Cruises, St. Francis Winery & Vineyards, Chappellet Vineyards, Menchie’s Frozen Yogurt, LEGOLAND California, USC Marshall School of Business, Kodak, Kodak Digital Cinema, MGM Home Entertainment, and Dole Packaged Foods. Before founding Partnership Brand Management, Gregory honed his expertise leading agency-side campaigns at world-class firms including Fleishman-Hillard and Adams & Rinehart/Ogilvy & Mather, launching products, repositioning brands, and earning accolades for his work with Hyundai Motor America, Eveready Battery Company, Lever Brothers, and Continental Airlines. Beyond the business sphere, Gregory has dedicated himself to shaping the next generation of marketing leaders. He has served as an Adjunct Professor at both UCLA Anderson and USC Marshall, teaching in Executive MBA and graduate programs. His commitment to education was recognized with USC’s prestigious Golden Apple Award for Teaching Excellence, awarded by student vote to the professor who made the greatest impact.

A published thought leader and sought-after keynote speaker, Gregory has been invited to speak at global conferences, industry summits, and top universities. His articles on brand strategy, reinvention, and competitive differentiation have been featured in Chief Marketer and other esteemed publications. Gregory holds an MBA from the USC Marshall Executive Program and a BA in Journalism and Public Relations from USC’s Annenberg School. His leadership continues to inspire a new era of brand builders — those ready to connect with the new and create partnerships that drive exponential value.