Grant Johnson

Grant is the Chief Executive Officer and a Co-Founder of Interpret, a market research and consulting firm focused on the convergence of new media, entertainment, technology and advertising. Grant has 15+ years of academic and consumer-based research experience across global video game, consumer electronics, mobile, home entertainment, theatrical, and music while at Nielsen Entertainment, Lieberman Research Worldwide, and Coleman Research. Prior to co-founding Interpret, Grant was instrumental in launching Nielsen Interactive Entertainment, a unit that achieved profitability in its first year through Grant’s integration of innovative methodologies and advanced analytics. Grant also served as VP of Nielsen NRG International Theatrical and Home Entertainment operations, returning the International division to profitability in less than one year. Grant is a Phi Beta Kappa graduate of the University of Oregon, majoring in philosophy, holds a Master’s in Psychology from Brandeis University, and conducted doctoral research in clinical psychology at the University of North Carolina, Chapel Hill.